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Marketer.

Plan, write and test marketing with AI. Core first, then 2 modules and a capstone.

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marketer.trackdraft for review
Campaign · test
  • C1 · AI, explained simplydraft
  • C2 · Writing good promptsdraft
  • C3 · Everyday work with assistantsdraft
  • C4 · Safety and privacy basicsdraft
  • M1 · Marketing with AIdraft
  • M2 · Content and campaignsdraft
  • MX · Marketer capstonedraft
Curriculum · draft for review

Core, then Marketer.

Core, then the track. Draft for review.

C1

AI, explained simply

Understand what AI assistants are, what they are good at, and where they go wrong.

  1. What an AI assistant actually is
  2. What it does well, and what it gets wrong
  3. Choosing an assistant for the job
  4. Your first useful conversation
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You'll make: A one-page "how I'll use AI" note for your own work.
C2

Writing good prompts

Get clear, reliable answers by asking clearly.

  1. Say what you want: goal, audience, format
  2. Give context and examples
  3. Ask for steps, options and drafts
  4. Improve the answer by replying
  5. Save prompts you reuse
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You'll make: A personal library of five prompts you use every week.
C3

Everyday work with assistants

Use AI for writing, research, planning and your calendar.

  1. Writing and editing emails and documents
  2. Researching with sources you can check
  3. Summarising long reading and meetings
  4. Let your assistant read your calendar
  5. Planning a week with AI
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You'll make: One real weekly task, handed to your assistant from start to finish.
C4

Safety and privacy basics

Use AI with confidence and without leaking what matters.

  1. What to share and what never to share
  2. Checking facts and spotting made-up answers
  3. Permissions: read-only first
  4. Being clear when AI helped
draft for review
You'll make: A short checklist you follow before you trust or share an AI answer.
M1

Marketing with AI

Understand your audience and plan with AI.

  1. Audience research with AI
  2. Positioning and messaging
  3. Planning a simple campaign
  4. Measuring what worked
draft for review
You'll make: A one-page campaign plan for a real product.
M2

Content and campaigns

Create and repurpose content without losing your voice.

  1. Writing posts, emails and ads with AI
  2. Keeping a consistent brand voice
  3. Repurposing one idea across channels
  4. Simple A/B tests
draft for review
You'll make: A two-week content calendar with drafts ready to go.
MX

Marketer capstone

Run and report on a small campaign.

  1. Launch a small campaign
  2. Learn from the results
  3. Share a short report
draft for review
You'll make: A campaign report for your portfolio.
6h/week saved
“The automation lessons alone gave my team back most of a day every week.”
Priya Shah · Marketing lead, Series A startup
Capstone

Marketer capstone

A campaign report for your portfolio.

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